Blogs

Maximilian Speicher

Maximilian Speicher is a computer scientist, designer, researcher, cofounder of UX consulting firm Jagow Speicher, and a ring tennis player. Currently, he is director of product design at BestSecret. His research interests lie primarily with novel ways to do digital design, usability evaluation, augmented and virtual reality, and sustainable design. interactions@maxspeicher.com



We need to get rid of significance in A/B testing, seriously!

Posted: Tue, February 08, 2022 - 12:20:00

In my previous job, I was responsible for all A/B testing in an e-commerce department. We worked with an external partner and took care of the whole package—from generating hypotheses to developing the tests to providing a report of the results. Those reports were presented to a variety of stakeholders, including product management, merchandise, and the director of e-commerce. To…