Rae Yule Kim

Rae Yule Kim is a professor of marketing at Montclair State University. His research provides insights for marketers looking to improve the digital presence of their business. [email protected]

How to use social media (properly) for business

Posted: Tue, February 07, 2023 - 11:03:00

Social media has been a game-changer for marketing. One successful hashtag challenge can generate millions of user-generated content (UGC) and billions of views. Here are four ways to trigger user-generated content on social media. For two companies recently, viral TikTok campaigns spun marketing wins out of virtually nothing. Consider their cases: In the first, Too Faced, a cosmetic venture, inspired…