Authors:
Daniela Rosner, Jonathan Bean
At the most recent Consumer Culture Theory conference in June 2013, a session on making was packed with marketing professorsmany anthropologists or sociologists by trainingand their Ph.D. students. Most of the presentations followed the typical format of papers and PowerPoint, but the last one felt more like a show-and-tell, complete with an air of childlike wonder. Seasoned Ph.D.s gasped in amazement at a 3D-printed whistle that was passed around the room; they asked questions about the accuracy of 3D scanning using an iPhone; and they wondered what kind of materials future 3D printers might be able to print. The…
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