Why isn't Intuit dead? After all, the average lifespan of companies on the S&P 500 is half what it was a generation ago—now under 20 years. Yet as competitors die out, the tax software giant continues to deliver double-digit growth after 25 years of existence. Insights There are reasons. For one, Intuit takes courageous leaps. It expands into new markets quicker than others, often through acquisition (e.g., Mint.com and Quicken Loans). Employees are also encouraged to take risks; experimentation is part of the company culture. But Intuit doesn't just make guesses. Underpinning its seemingly leap-of-faith decisions is a…
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