Authors:
Shunying Blevis, Eli Blevis
The "A causes B" way of thinking is one-dimensional and linear whereas reality is multi-dimensional and non-linear. One has only to think of one's own life to see how absurd it is to think everything can be explained as a simple linear process of cause and effect. — James Lovelock [1] Linear and Nonlinear Design Thinking From marketing research, we learn that people often expect linear relationships when nonlinear relationships actually hold. These expectations can lead to poor business decisions. These same principles apply to the notion of climate care. Insights This principle is elegantly expressed by…
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