ACM Interactions

Authors:
David Broschinsky

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Whenever I pick up a book dealing with design, I wonder just who the target audience is: Is the book meant for graphic designers, programmers, project managers, or for someone well established in the HCI profession? If it's geared toward practitioners, is it for beginners, seasoned professionals, both, or somewhere in between? From the tone of its title, I guessed that The User is Always Right: A Practical Guide to Creating and Using Personas on the Web targets a broad audience. This book gives examples of some of the most successful methods of creating personas and describes them in…

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