Enabling better outcomes and experiences

XV.4 July + August 2008
Page: 54
Digital Citation

FEATUREDesigning worth—-connecting preferred means to desired ends


Authors:
Gilbert Cockton

"...thingness has only been invented by us owing to the requirements of logic, thus with the aim of defining, communication (to bind together the multiplicity of relationships, properties, activities)."—Nietzsche, The Will to Power (III Principles of a New Evaluation 558, 1887) Thingness is a consequence of physicality. Objects have boundaries, but even these are a function of context. Soak them, roast them, freeze them, squeeze them, drop them, or swing them and their forms may no longer endure. Our idealized reification of things strips away contingencies to construct "normal" encounters and usage, but every property that we attribute (e.g.,…




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