Columns

XX.4 July + August 2013
Page: 80
Digital Citation

The optimism of design


Authors:
Jon Kolko

Design is optimistic. Designers dream of a future that doesn’t yet exist and work to bring that future to life. They see a path of opportunity one where problems can be solved, constraints moved policies evolved, and behavior changed. For a designer, people, services, and things are malleable, and a more positive set of experiences is always right around the corner. Yet not all students of design share this optimistic stance, and for those with an analytical outlook on life, optimism is often seen as naive or even wrong. An analytical mind seeks rigidity of rules, clear constraints, and boundaries.…




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