Scott Carter, Matthew Cooper, Laurent Denoue, John Doherty, Vikash Rugoobur
Online video is incredibly rich. A 15-minute home-improvement YouTube tutorial might include 1,500 words of narration, 100 or more significant keyframes showing a visual change from multiple perspectives, several animated objects, references to other examples, a tool list, comments from viewers, and a host of other metadata. Furthermore, video accounts for 90 percent of worldwide Internet traffic . For new startups, it has become de rigueur to introduce new products with video rather than text and still graphics. This is likely because people spend more time consuming video than text. The NEA reports that Americans ages 15 to 24 watch…
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