Columns

XXII.4 July - August 2015
Page: 24
Digital Citation

Learning the long, hard slog of product


Authors:
Jon Kolko

Students love blue-sky design. They envision beautiful new products and services, and delight in conceiving high-level visualizations of great ideas. They produce a sketch, several high-fidelity comps, and a stunning narrative of a vision of the future. The vision is believable, and as it’s presented, observers offer warm encouragement: “That’s a great idea!” These concept designs provoke thinking and reflection, and drive conversation—which is a big part of design education. Students learn a huge amount from both negative and positive criticism; they grow as designers and individuals by making design fiction and by generating ideas. But in the larger context…




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