Authors:
David Crow, Maria Yang
Philosophy of Design Reactivity's design philosophy balances user-centered design, cutting edge technology, and entrepreneurship. This breadth of skill and understanding of new venture creation allows Reactivity to provide a unique combination of interaction design and software engineering for our clients and spinout companies. Because no two ventures are the same, we custom tailor our service offerings according to a project's growth and team evolution. Interaction design at Reactivity is recognized as its own discipline. It is understood that the experience of using a product can determine its success or failure, particularly for early stage ventures, and that good interaction…
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