HCI and the challenges of mass communications

XI.2 March + April 2004
Page: 74
Digital Citation

A need to commune


Authors:
Ann Light

A director of a small company recently told me that he liked to watch television in the evening so that he could join in discussions about it with his workforce the next day. The bonding that ensued was a cheap, effective management tool, while the business of watching the box was something he enjoyed. He didn't seem worried when I asked him whether the increasing fragmentation of audiences was going to impact on this. He always had a fair idea what his team would be watching and it was pretty much what he would have chosen anyway. One might…




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