HCI and the challenges of mass communications

XI.2 March + April 2004
Page: 80
Digital Citation

HCI and mass communications


Authors:
Andrew Zolli

At first blush, the question "is human-computer interaction design a key to the future of mass communication?" seems paradoxical. After all, the very thing that makes traditional mass communications platforms (such as television, radio, newspapers, and magazines) so successful is how completely they have solved their respective interface challenges. Radical ease of use is what enabled these communications formats to become mass media in the first place: Watching TV requires gestures so mindless that they often fall below the threshold of consciousness; the New York Post can be read even by hung-over, half-awake New Yorkers on their Monday morning…




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