HCI and the challenges of mass communications

XI.2 March + April 2004
Page: 76
Digital Citation

The future’s here;


Authors:
Lorenzo Wood, Luke Skrebowski

The pace of innovation in the technology industry means that people are constantly presented with new things to learn and asked to adopt things for which they often have not expressed a direct need. Unsurprisingly, most people cope by switching off and getting involved only with that which they are forced to. Although the future surrounds us, most people live in versions of the past. As Marshall McLuhan observed, "We look at the present through a rearview mirror. We march backwards into the future" [3]. So, how do we change this? More than anything else we need to help…




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