The importance of collaboration

XVI.2 March + April 2009
Page: 6
Digital Citation

FEATURECo-creation in service design


Authors:
Ben Fullerton

When we look at design in all of its many forms, we find numerous examples of manifested, perceivable objects that demonstrate the vision of the designer. Sitting in an Arne Jacobsen chair, holding a William Morris fabric, or using the latest piece of technology from Tokyo, Seoul, or Cupertino, we are acutely aware of the sensibilities of the designer (or design team) that informed the form and the function of the thing with which we are interacting. Interactions like these lead to the notion of “genius design,” where the designer plays the role of an absolute authority whose natural instincts…




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