Deep thinking

XVI.2 March + April 2009
Page: 24
Digital Citation

THE WAY I SEE ITMemory is more important than actuality


Authors:
Donald Norman

"Your discussion regarding ... the fact that memory of an event is more important than the experience made me remember my trip to Thailand a few years ago... I traveled for three weeks and lost 10 pounds because I didn't like any food. There were insects on steroids everywhere I turned And the restrooms were no joy... However, I had the time of my life and I would go back in a second." (email from Tammy Guy, Nov. 10, 2008. Reproduced with permission.) As interaction designers, we strive to eliminate confusion, difficulty, and above all, bad experiences. But you…




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