Features

XIX.2 March + April 2012
Page: 30
Digital Citation

Transformative user experience


Authors:
Markus Latzina, Joerg Beringer

The term transformative has different connotations, but it usually refers to the concept of significant, irreversible change, often considered game changing due to its ability to redefine an entire value system. Recently we have observed new technologies that are deemed to be transformative, for example, by enabling us to maintain relationships remotely via social networks, access information anytime anywhere via mobile devices, or obtain search results instantly. What has not yet become transformative is the user interface itself. The fundamental design rationale for designing applications goes back to the 1980s, when mainframes were replaced by personal computers and PC…




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