Authors:
Daniel Rosenberg
Having recently made the transition from a 30-year career leading industry UX teams to becoming a UX strategy consultant and professor, I have a natural opportunity to refine my perspective on how companies should best utilize UX data to inform business-level design investments in products and services. This forum provides an opportune time and place to reflect on this "context of practice" topic regarding the adequacy of our professional approaches to collecting and communicating critical information. By UX data, I mean in the broadest possible sense all forms of qualitative and quantitative information regarding user experience, collected irrespective of…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESS
Join ACM SIGCHIIn addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.
