Authors:
David Siegel, Susan Dray
Design empathy is an approach that draws upon people's real-world experiences to address modern challenges. When companies allow a deep emotional understanding of people's needs to inspire them—and transform their work, their teams, and even their organization at large—they unlock the creative capacity for innovation. —Katja Battarbee, Jane Fulton Suri, and Suzanne Gibbs Howard from IDEO, 2014 [1] Insights If you ask a user experience (UX) person—academic or practitioner—whether empathy is important to design, it's hard to imagine anything other than a resounding "Yes!" Indeed, statements like the one above seem to imply that empathy is a silver…
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