New things to learn

XVII.3 May + June 2010
Page: 75
Digital Citation

Intentional communication


Authors:
Kristina Halvorson

Design and content. Content and design. It's impossible (and stupid) to argue over which one is more important than the other—which should come first, which is more difficult or "strategic." They need each other to provide context, meaning, information, and instruction in any user experience (UX). Despite this screamingly obvious interdependence in any online user experience, the two sit at opposite ends of the proverbial totem pole. Up top: design. This is "where the magic happens." It's a mysterious process, one in which art and science come together to create intuitive interfaces, compelling visuals, and flow. Superior design skills…




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