Columns

XIX.3 May + June 2012
Page: 12
Digital Citation

Impact!


Authors:
Elizabeth Churchill

Like most seven-year-olds, I was fascinated by dinosaurs—perhaps even more fascinated by their sudden demise at the end of the Mesozoic era 65 million years ago. It was in the context of this conundrum that I forged my understanding of the word impact. According to Dictionary.com, impact implies "the striking of one thing against another; forceful contact; collision." It also can refer to something impinging on another, an influence or effect and/or a "force exerted by a new idea, concept, technology, or ideology." Something can thus have an impact in a catastrophically evident way or in a subtle way,…




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