Assumptions are pernicious. They are particularly dangerous when they become engrained in your product or service design decisions. You don’t realize when you’re working under their influence, and it’s impossible to recognize the situation unless you’re used to asking questions ... a lot of questions ... naive questions ... questions that put you at risk of looking stupid. Regrettably, everyone is terrified of looking stupid. And that terror itself comes from an assumption: Ever since you were a kid, you were expected to show how smart you were. You were supposed to get good grades and have good ideas in…
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