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XXIV.3 May + June 2017
Page: 70
Digital Citation

A framework for technology design for emerging markets


Authors:
Nithya Sambasivan, Nibha Jain, Garen Checkley, Asif Baki, Taylor Herr

  A billion new people are expected to come online in the next couple of years—almost entirely from emerging markets. A majority of these new users will gain access through a mobile phone. Decreased costs of smartphone production, shifting localities for labor, increased rollout of Internet pipes, and aspirational desires have led to a rapid growth and uptake of the Internet in such markets.   Insights Today, Internet software can be made available to millions across the world instantly. However, technologies often enter heterogeneous cultural, social, and economic milieus in their traversals. The HCI community can play a critical role…




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