Features

XXIV.3 May + June 2017
Page: 60
Digital Citation

Shaping loyalty: Experiences from design research practice


Authors:
Joanna Rutkowska, David Lamas, Froukje Visser, Zuzanna Wodyk, Olga Bańka

  It is an exciting time for design research. Many companies in the service sector (e.g., healthcare, insurances companies) are striving to gain a competitive advantage by finding ways to improve the customer experience or by adjusting products or services to dynamically changing contexts of use. There is a need to step beyond the traditional way of developing products and services. Consequently, there is a perfect space for design researchers to step into: supporting the business community in understanding people in the context of their everyday lives to create products and services that respond to their needs.   Insights To…




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