Ingrid Pettersson, Lena Hylving
Traditional manufacturing organizations typically mirror digitally what they produce physically, following the “mirroring hypothesis” . In this article, we take a look at Volvo Car’s human-machine interface (HMI) development and how the HMI group broke with established mirrorings when taking on the challenges of digitalization—the organizational aspects of the increasing inclusion of digital technology in physical products and processes. Well-established car manufacturers today find themselves facing challenges related to digitalization. They have to compete with newcomers as well as online transportation business models; keep up with the swiftly changing movements in consumer electronics that also set customer expectations; and…
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