Considering the tectonic shifts in the economic, social, and cultural landscape over the past two years, it appears that we in the branding and design communities could be at a crossroads in our practices. In a world where consumers are less consumed with consuming, we ask ourselves, how exactly did we get here, and what's next? While in some respects the collapse of the global economy appears to be responsible for the dramatic shift in consumer behaviorÂ—decreasing consumption, saving more, searching for the best value, and rediscovering nostalgia for simpler timesÂ—the "financial crisis" was the climax of unnoticed nascent…
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