It has become fashionable to promote the importance of creating interfaces that provide positive affective experiences. Fashionable trends often involve controversy. Self-appointed arbiters of fashion divide objects into the fashionable and the unfashionable. However, if creating positive experiences is so important, then figuring out how to do so should not be based solely on the opinions of a set of experts, regardless of how well qualified they may appear to be. In this article, I focus on the challenge of creating interfaces that are fun. Fun is just one example of a large category of goals that go beyond…
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