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XIX.6 November + December 2012
Page: 76
Digital Citation

Breaking down barriers


Authors:
Laura Dove, Arathi Sethumadhavan

An unfortunate polarization of research and design is becoming the norm in the practice of user experience (UX). Not too long ago the “us and them” mentality was reserved for interactions among usability, sales, marketing, and software-development colleagues. Somehow this schismatic attitude has also started to appear between UX researchers and designers. This forum is a plea to both UX researchers and UX designers to build and maintain a more collaborative approach for the benefit of our customers and users. We decided to write this article while we were working at the same medical device company, to share our experience…




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