Columns

XX.6 November + December 2013
Page: 78
Digital Citation

From interaction designer to product manager


Authors:
Jon Kolko

Interaction design is about shaping behavior—about creating a representational dialogue between a person and technology. An interaction designer thinks mostly about people and works to craft an interface on top of technology to help a person achieve his or her goals. The secret ingredient for an interaction designer is empathy with a specific person: feeling what it’s like to be in the shoes of another person who will emotionally benefit from the design. This specific empathy is gained by watching that person work or play, by spending time with them, and by gaining knowledge of their behavior. This helps a…




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