Authors:
Jared Braiterman, Sasha Verhage, Randall Choo
The two case studies described in this column demonstrate creative solutions to designing with users on fast-paced projects with large multidisciplinary teams unfamiliar with human-computer interaction techniques. Involving information architects, brand strategists, graphic designers, Web developers, and content strategists ensured that multidisciplinary concerns contributed to the creation of prototypes, development of test plans, ethnographic data collection, research analysis, and, most important, rapid implementation of findings. With the whole team immersed in all stages of user research activities, we were able to eliminate the need for formal research reporting and enable user research findings to contribute to site design, visual…
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