ACM Interactions

Authors:
K. Ehrlich, A. Henderson

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In order to provide value to these end users, designers of Web pages are changing their approach from designing static Web pages with content that seldom changes to designing templates into which new information can be frequently added. It is not enough to design templates that structure navigation and visual identity. Truly dynamic presentation of information will take a modular approach, and templates will need to include a rule structure that specifies how content and interactions are combined. As content management and other systems enable and demand such modular approaches, the role of the information architect becomes more challenging.…

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