Authors:
Aaron Marcus
The antagonism and misunderstandings are familiar from both sides of the fence. In one recent Internet discussion, a CHI professional asked plaintively if we were actually going to have to include the branding people in our design process. Well, CHI folks, it turns out that branding, a key aspect of marketing, is also a key aspect of the success of user-interfaces. Not that usability, visual design, information design, and the like are not important; au contraire, they are crucial. It's just that branding has a definite role to play, and user-interface developers who ignore marketing departments—especially branding groups and…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESS
Join ACM SIGCHIIn addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.
Post Comment
No Comments Found