Mark Blythe, Marc Hassenzahl, Donald Norman
MB: Most of our readers will be aware that your new book marks a change in direction for you. Why the turnaround? Are you hoping to inspire more designs like the Incredible Tea Juicer? DN: The Incredible Tea Juicer? But of course! I am trying to influence designers, so let me transform your question into asking what the "design field" knows and understands. Now, I put "design field" in quotation marks because it isn't quite clear what this phrase refers to. What I mean is an as-yet hypothetical discipline of research, theory, and practice that is concerned with design…
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