Business

XI.5 September + October 2004
Page: 22
Digital Citation

The myths of usability ROI


Authors:
Daniel Rosenberg

Why has this never been necessary? Have I just been lucky in my choice of employers? Did these companies all have CEOs so enlightened about usability that no such analysis was necessary? I suspect not. Rather, I believe that the ROI analyses we are reading in the literature just don't fit the real world, at least not the world I live in. Of course, like most practitioners in the HCI community, I define my professional goal as adding value to products by improving the user experience. However, the traditional ROI approach to defining and measuring the value of usability…




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