What's happening

XI.5 September + October 2004
Page: 9
Digital Citation

What’s happening


Authors:
Marisa Campbell

Workshop

bullet.gif HCI and the Older Population Workshop, British HCI 2004, Leeds, U.K., September 7, 2004

The proportion of older people in the population is rapidly increasing. This workshop will provide a forum for academics and practitioners to discuss how technology design can meet the needs and wants of this important user group. It will discuss both current work and key challenges.

This is a very important and timely topic because the population of the U.K., Western Europe and North America is ageing, and because most HCI research has not yet focused on this important user group. The aim of this workshop is to bring together researchers interested in the area to discuss the topic and find out the current state-of-the-art.

The substantial opportunities presented to the IT industry by the ageing population of the developed world have been identified by the Foresight Programme. Older people currently control a large proportion of the wealth of the county, and many have a substantial disposable income. In the future, the proportion of older people in the population will significantly increase. These people will remain economically active longer, but there will also be a significant increase in the numbers needing long term care. There is no evidence that older people are particularly averse to using new technologies, and there are market opportunities, and an economic imperative for the advantages of communication and information technologies to be extended to support this group.

For more information, visit www.dcs.gla.ac.uk/utopia/workshop/

bullet.gif INTAS Strategic Scientific Workshop, Development of perspective applications of Human-Computer Interaction for Information Society, September 21-22, 2004, Saint-Petersburg, Russia

The great challenge of INTAS Strategic Scientific Workshop is to assemble scientists, research, industrial, and funding organizations to develop the strategic actions that will help improve the scientific cooperation activities in the area of Human-Computer Interaction (HCI) and Information Technologies. The workshop is focused on bringing together scientists and research administrations from New Independent States of the former Soviet Union and European countries. It will also help the scientific organizations to find the contacts and partners from NIS for future international joint projects and other research activities.

The Workshop will consist of several scientific sessions with oral lectures and presentations, problematic round tables with experts and interested persons, meetings on current and supposed joint projects, and organized free discussions. During the workshop, purely scientific questions and ones connected with organizational possibilities for cooperation between NIS and Europe will be discussed.

Scientific topics of the Workshop are:

  • Achievements in human-computer interaction.
  • Applied systems for human-computer interaction.
  • Key challenges and technologies of Information Society.

The strategic topics of the Workshop, connected with the problems of cooperation between NIS and Europe, include:

  • Opportunities for the cooperation between the NIS and Europe in Informational Technologies and scientific research.
  • Existing funding schemes and mechanisms for joint research projects in FP6 and INTAS programs.
  • Successful examples of international collaboration between NIS and Europe.
  • Identification of common research interests and future scientific priorities in the NIS and Europe cooperation.
  • Intellectual Property Rights (IPR) in scientific programs sponsored by EC.

The lectures according to these topics will be given by official representatives and scientific administrators from EC, INTAS and other international funding organizations.

For more information, visit: www.spiiras.nw.ru/speech/specom/specom_intas_e.html

Seminar

bullet.gif Information Architecture and Findability Seminar by Peter Morville

Interface stands on the shoulders of infrastructure. User experience relies on the foundation systems of information architecture. And, the biggest problem on today’s Web sites and intranets is findability.

This full-day seminar from Peter Morville covers information architecture from top to bottom, explaining how search and navigation systems can be designed to support and shape user behavior. This workshop is intended for information architects, designers, writers, and editors, and for managers and members of web design, content management, or user experience teams seeking to learn more about information architecture and findability.

Topics Covered

  • Beyond Usability: why successful sites must be useful, usable, desirable, credible, accessible, and findable
  • Selling IA and Findability: building the case and measuring value in today’s fast-paced, competitive economy
  • Major IA Systems: taxonomies, metadata, organization, labeling, navigation, and search
  • Users: information foraging, wayfinding, research and testing, mental models, use cases, and personas
  • Content: audits, analysis, modeling, metadata schema, and the shape of findable objects
  • Context: managing business goals, politics, process, strategy, culture, and governance in large, decentralized organizations
  • Persuasive Architecture: employing search, navigation, and recommender systems as your online sales force
  • Ambient Findability: social software, semantic Webs, smart tags, location awareness, and the future of user experience

The seminar covers tools, methods, deliverables, case studies and best practices; and features discussion, exercises, and break-out sessions.

Important Dates

September 17, 2004
Boston, MA

October 25, 2004
San Francisco, CA

November 18, 2004
Washington, DC

For more information, visit http://semanticstudios.com/presentations/iaf/

bullet.gif Using Design Research for Product and Brand Innovation Seminar, November 11-12, 2004, San Francisco, CA, USA

This seminar empowers design managers to integrate research into the design development process with confidence. It will give managers the tools to become advocates for research that actually produces better design and supports innovation. Design managers are increasingly finding that they must take an active role in conceptualizing and managing research activities to support their initiatives. There is often a big gap between the needs of designers and the approaches taken by traditional market researchers on design-related issues. By knowing how and when to use research in the design process, managers can maintain control of their programs, and produce more effective products and brands.

What you will learn:

  • How to use research to achieve design breakthroughs and innovation (rather than design for the lowest common denominator)
  • How research can help clarify and drive strategy
  • The difference between marketing research and design research.
  • The full range of research methods being used today, and which ones are most appropriate for design programs.
  • The pitfalls of conducting design research and principles for using it successfully.
  • Research for corporate identity, brand development and marketing communications.
  • Benchmarking brand effectiveness
  • Research approaches for product development and industrial design

Participants will leave with a deep understanding and appreciation for the role of research in the design process, a resource library of relevant articles, a guide to research methods and definitions, and a network for ongoing support.

Who should attend:

This seminar is ideal for corporate brand and product design managers, marketing communications executives, consultants, and anyone involved in brand and product innovation. It is especially useful for design and creative managers who regularly interact with corporate marketing and market research functions.

For more information, visit www.dmi.org/dmi/html/education/seminars/udr.htm#NY

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