Old models no longer suffice

XV.5 September + October 2008
Page: 50
Digital Citation

TRUE TALESLiving in the overlap


Authors:
Steve Portigal

Here's a bunch of stuff I haven't tried: "Project Runway," "High School Musical," "American Pie" movies, robot wars, molecular gastronomy, Halo 3, "Dancing With the Stars," "Frisky Dingo," sudoku, biopics, "House," "Desperate Housewives," Portishead, Fifty Cent, Dane Cook, The Da Vinci Code, The Life of Pi, Marley & Me, The Lovely Bones, Augusten Burroughs, and Mitch Albom. I'm mildly curious about some; intensely disinterested about others. A lot of it might make a "sophisticated" individual uncomfortable. But my profession is identifying and establishing the connections between people, culture, brands, stories, and products, and that means it's absolutely crucial that…




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