Authors:
Valérie Bauwens
It has been nine years since I last heard a statement like this: "Users' opinions don't matter. They don't know what they want, anyway. Let's just throw the technology on the market and check the reaction." The tone at Swisscom now is radically different, and our User Observatory method is considered a competitive tool. We have grown and evolved significantly during this time. This article will retrace part of the User Observatory journey and share some of the tricks we have learned along the way about how to set up and manage an observatory within a large corporation. …
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