One day I was watching a TV commercial for Apple’s iPad2. The script definitely had an Apple ring to it. The ad began with, “Now we can watch a newspaper,” and ended with, “and touch the stars!” This upset me at first, because it seemed to overstate what the product could do and sounded a little too clever. Later, however, I found I could not deny any of its claims. Hmm, I thought, Apple has done it again. The ad struck me because I realized its message should in fact be one of the core principles of interaction design! More…
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