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XIX.5 September + October 2012
Page: 22
Digital Citation

Will content credibility problems flatline health innovation?


Authors:
Colleen Jones

Digital content—the text, images, audio, and video that make up digital experiences—is in demand. And in few areas is it more in demand than health: Eight in 10 American Internet users have looked online for health information [1]. If you think about it, much health innovation explores how to get the right content to the right people at the right time. For example, Brightwhistle, one of Georgia’s top 10 most innovative companies in 2012, matches patients with relevant content about potential clinicians to improve clinicians’ patient acquisition experience. Another health startup example is Sharecare.com, which curates health content from a…




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