Interactions Experiences * People * Technology
Web-Conscious Content Experiences

Ted stared at the looming input field in front of him - its importance clearly enhanced by the stark emptiness around it. No sense hesitating any longer. A few taps on the keyboard produced the phrase that came to his mind first “chicago olympics.” He then shot the mouse to the biggest button on the page and clicked “Search”. The screen refreshed and he furiously scanned a list of hyperlinks brimming with bright blue underlines. One second later he had made his choice..

As she hunkered in her cubicle, it was clear Sandra was becoming increasingly bored of her Inbox. Time for some inspiration she decided and pointed her Web browser to her social news site of choice. “What’s everyone looking at now?” she wondered -anxious for a diversion from her email triage. As the site loaded, something quickly caught her eye - “City Celebrates Olympics Bid Win” her mouse moved toward the link with curiosity… Though he had just left three open conversations in his instant messenger client to attend to an SMS message on his phone, the “ding” of a new conversation invite pulled Arthur back to his chat application. It was Linda and she had a recommendation - “thought you’d like to see this article.” Linda didn’t point him toward content often so the link she included in her message grabbed Arthur’s attention for the moment…

Three different people from three different contexts all heading to the same Web page - what will they find?

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