Why have a framework for understanding beauty? Isn’t beauty simply obvious, like the infamous Supreme Court quip about pornography - “You know it when you see it?” Perhaps for natural forms of beauty - flowers, landscapes, animals, human bodies - subjective taste may suffice for coffee-table pundits and aesthetic philosophers alike. But in the high-stakes world of product development, where delicately balancing profit motive with consumer value is paramount, more than a mere appreciation for beauty is needed. One must actively create and deliver “the beautiful” when designing “the artificial” - objects for popular consumption. That requires multidisciplinary cooperation to succeed. Therefore, a coherent model identifying specific, tangible elements of a beautiful experience will enable a designer to argue effectively with nondesign peers leery of poetic speak. The result is an informed team able to achieve “the beautiful” via compelling experiences for consumers…