
Who hasn’t felt the post-project blues? The emotional journey of any creative assignment is eerily similar: The initial thrill of beginning a new and interesting project, the excitement of digging into the process and subject matter and inevitably becoming consumed by the design problem, and then losing your sanity in the pursuit of excellence. Toward the end you feel the fatigue and disillusionment of the final death march, the joy of the finish, and ultimately the hollow sense of emotional loss once it’s all over. Regardless of your role-consultant or inhouse creative-I’m convinced any designer worth their salt has been through this emotional cycle countless times
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