We very much like stories of products and services that show the advantages of people centered innovation approaches over pure technological innovation. In our community it is widely recognized that those companies who take on a people-centered approach are more successful on the market.

But what really differentiates people-centered innovation approaches from technology-centered innovation models? This is an ongoing debate that has so far produced useful reflections and insightful methodological improvements in our practices, but not a lot of conclusive insights.