You remember how it all started, right? People who were designing interfaces said, “Our scope is bigger than the interface. This stuff is dynamic. It’s conversational. We are Interaction Designers!” A few years went by, and the industry started to internalize this perspective. Older terms like “interface design” and “usability” gave way to terms like “user experience” and “experience design.” Around the same time, some people started calling for integrated design, an approach recognizing the  interdependency of business, technology, interface, interaction, content, and so on - all legitimate targets of a design approach, all necessary for making good things.