Don Norman, Columnist
Don Norman is a Professor at Northwestern University, cofounder of the Nielsen Norman Group, and former Vice President of Apple Computer. He serves on many advisory boards, including Encyclopedia Britannica and the Industrial design department of KAIST, the Korea Advanced Institute of Science and Technology. He was awarded the Benjamin Franklin medal in Computer and Cognitive Science. He has honorary degrees from the University of Padova (Italy) and the Technical University Delft (the Netherlands) and is the author of 'The Design of Everyday Things' and 'Emotional Design.' His newest book, 'The Design of Future Things,' discusses the role that automation plays in our everyday lives. He lives at www.jnd.org.
