Practice: business

XII.2 March + April 2005
Page: 58
Digital Citation

Avoiding the next schism


Authors:
David Siegel, Susan Dray

As our profession (or any other for that matter) evolves and people enter it from related but different disciplines, it naturally differentiates into subspecialties. Simultaneously, roles in organizations evolve and differentiate. This tends to produce increased richness and complexity, but can also lead to unfortunate barriers that fragment knowledge. Sometimes in organizations, this type of evolution leads beyond fragmentation to actual schism. We are now seeing a potential schism in our field that threatens to undermine the ability of UCD to introduce a holistic and comprehensive focus on the user into all phases of technology design. The potential schism…




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