The Designing Interactive Systems (DIS) 2004 conference in Cambridge, Massachusetts, featured a panel on the theme "Beyond Human-Centred Design?" which asked whether a diminished view of the user and corporate cowardice leave people short-changed with respect to the design of new products. Three panelists constructed the following positions after the panel discussion. Today the concept of user-centered design is entirely accepted by practitioners, and largely accepted by clients, though it is still often honored in its breach. More than ever, business leaders are focused on usersor, in business terminology, consumers. Business is driven by focus groups, consumer surveys, market…
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