Authors:
Jonathan Arnowitz, Elizabeth Dykstra-Erickson
Has your organization drunk the Kool-Aid yet? There's no lack of references for the value of user research. It has, thankfully, become quite easy to find a qualified consultant who can convince upper management that listening to customers, and then doing something about what you hear, is good for the bottom line. We will warn that deferring your product decisions to the vagaries of a select number of customers probably reflects a lack of vision and focus on your part. Setting that aside for the moment, nothing could please us more than seeing evidence of traction for user research…
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