Jonathan Arnowitz, Elizabeth Dykstra-Erickson
Has your organization drunk the Kool-Aid yet? There's no lack of references for the value of user research. It has, thankfully, become quite easy to find a qualified consultant who can convince upper management that listening to customers, and then doing something about what you hear, is good for the bottom line. We will warn that deferring your product decisions to the vagaries of a select number of customers probably reflects a lack of vision and focus on your part. Setting that aside for the moment, nothing could please us more than seeing evidence of traction for user research…
You must be a member of SIGCHI, a subscriber to ACM's Digital Library, or an interactions subscriber to read the full text of this article.
GET ACCESSJoin ACM SIGCHI
In addition to all of the professional benefits of being a SIGCHI member, members get full access to interactions online content and receive the print version of the magazine bimonthly.
Subscribe to the ACM Digital Library
Get access to all interactions content online and the entire archive of ACM publications dating back to 1954. (Please check with your institution to see if it already has a subscription.)
Subscribe to interactions
Get full access to interactions online content and receive the print version of the magazine bimonthly.