Several weeks ago, I had a discussion with the former head of the local branch of a famous international company (everyone knows this company). Upon discussing the acceptance of usability during his time of influence, the man mentioned: "Industries like us know about the importance of user-centeredness, but as long as people buy our goods, and by doing this give us good business numbers, we don't carewhy should we?" This person has never heard about such a field as human-computer interaction, and even if we relate our strongest cost/benefit stories he would still resist. This happens in parts of…
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