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XXIX.2 March - April 2022
Page: 70
Digital Citation

‘Zombies for their profit’:Social networks in the age of surveillance capitalism


Authors:
Jana Fedtke, Mohammed Ibahrine, Yuting Wang, Bouziane Zaid

Social networks, search engines, and analytics through algorithms have gradually become a part of our digital existence. As people navigate the digital world in their work lives and private spheres, more and more data is collected, stored, and analyzed. This increasing datafication has become a concern with regard to issues of citizens' rights, consumer privacy, and data ethics. Insights In this article, we explore how the Netflix docudrama The Social Dilemma (2020) [1] positions such ethical concerns surrounding data politics in the context of what Shoshana Zuboff calls surveillance capitalism [2], an economic system that capitalizes on humans…




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